IP address is also different in different countries. Say you connect your desktop to your company’s wifi, your desktop device IP address changes to that of your company’s. Take note that the IP address of a device changes based on the network provider or the wifi it’s connected to. Google Analytics could provide flawed reporting if your device's IP address is not excluded from being reported. It can also tell when there’s a repeated hit from the same IP address when there’s an initial visit from that IP address, Google stores the IP address in its’ database and it’s easy to decipher when there’s another hit from that same IP address by referring to the earlier stored IP address, and this is being reported as well and falls under the returning visitors’ column.Įvery device on the web be it a mobile device or a desktop device that is connected to a Network, all have an IP address.
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This tracking code helps Google track the hits on your website and it collates all the IP addresses that it shows in its reports.
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Learn how to install Google Analytics tracking code to your website here. These IP addresses are picked up by the javascript embedded in your Google Analytics tracking code and these tracking codes are added to your website using the tag manager, site kit plugin, etc. When there’s a hit on your website which happens when any page of your website is visited and loads completely, Google identifies the IP address of the particular web visitor and stores it. An IP address is a string of numbers that are attached to a certain device when it browses on the web with a certain network connection.Īn IP address is unique across devices that’s why no two devices using different internet providers can have the same IP address. This is done through the use of an Internet Protocol (IP) address. You may wonder how Google tracks this information, how it knows what person revisited the site after visiting once and what person is visiting for the first time. In Google Analytics, there’s a section to see your new visitors as well as returning visitors. This article would help you avoid my mistake by teaching you how to block Google from capturing and reporting traffic from your device to aid for a more accurate report. Of course, it gives flawed analytics when your own visits to your website are being reported and we all want to see exactly how our web traffic is doing without seeing traffic gotten from your device or that of your staff, Hence the need to block Google from capturing traffic from your device or that of your team members to give accurate readings. That was what got me in search of ways to prevent Google from capturing my device’s footprint in its analytics. Over time, I was noticing increments in traffic here and there which I was excited about but then I got to discover that all traffic was from my device.
I was overwhelmed and felt this sense of accomplishment knowing that contrary to popular occurrences, my website started gaining traction even in its first few weeks of being installed. Little did I know I was setting myself up for a bewildering surprise. C’mon don’t scoff, what happened to celebrating humble beginnings, This number may be small but meant a lot to me. Sure I saw what surprised me in it, I got 21 visits, I almost ran out of my room in excitement. A certain day came and I couldn’t resist the urge to check my web traffic stats as much as I struggled not to, the next minute I saw myself logging into Google analytics like a kid waiting eagerly for her mom to hand her a box of chocolate. Then I quit checking my stats for about 2 weeks. I kept logging into my Google analytics but wasn’t noticing any views. First, I had to connect my website to Google analytics, I learned that you may not get traffic or views to your website from the first 3 months, so I wasn’t expecting to see views but I kept on checking just to satisfy my need to get lucky and at least capture some views that may encourage me. When I started out my website, I started getting the hang of my web traffic stats through Google analytics.